Case Study: AAMI boosts member engagement and training views with Taoti Creative

AAMI boosts logged-in users 40% with Taoti Creative

AAMI, an association serving over 10,000 healthcare technology professionals, faced a challenge of low engagement due to a fragmented digital experience. Their member resources were split across more than 10 different systems, which limited personalization and made it difficult for users to discover content. Taoti Creative was engaged to build a unified platform that could give members a reason to log in daily.

Taoti Creative built a personalized, feed-first platform on WordPress using BuddyBoss to power the community and personalization features. The solution integrated numerous data sources and behavioral signals to create a tailored experience for each member. As a result, AAMI saw a 40% year-over-year increase in logins, a 41% rise in certification page views, and a 34% increase in training page views, validating the new model's success in driving engagement and revenue.

AAMI