Case Study: UK Debt Expert achieves national coverage and SEO growth with Tank PR's Digital PR campaign

UK Debt Expert wins 87% follow-link coverage with Tank PR

UK Debt Expert, a large UK debt insolvency business, faced a challenge in growing its organic traffic due to the taboo nature of its subject matter, making it difficult to secure media links. The company engaged vendor Tank PR to support its link-building efforts and overcome this ceiling.

Tank PR developed a creative utility-led Digital PR campaign called the Christmas Lights Calculator to circumvent the taboo topic. This solution successfully earned major national coverage, including links from Sky News and Metro, achieving over 80 referring domains and driving thousands of unique visits to the campaign page for UK Debt Expert.

UK Debt Expert