Case Study: SAS achieves top Google visibility for ‘artificial intelligence’ with Tank PR

SAS secures 60% C-suite media coverage with Tank PR

SAS, a multinational AI and data leader, faced the challenge of raising its brand awareness among C-suite technology audiences. Their goal was to position themselves at the forefront of AI innovation and secure high-impact media coverage to enhance their reputation. To meet this challenge, they partnered with the vendor Tank PR for a strategic public relations programme.

Tank PR implemented an integrated solution combining data-led campaigns, thought leadership, and executive profiling focused on themes like generative AI and AI governance. This strategy secured over 60 placements, with a majority in C-suite media, and dramatically improved SAS's online visibility. A key measurable result was Tank propelling SAS to rank third in Google search for the highly competitive keyword "artificial intelligence," moving up from the second page.

SAS