Case Study: e2save boosts sales by 59% with Tank PR's viral video and influencer campaign

e2save boosts sales 59% with Tank PR

The customer, e2save, a value-led mobile retailer part of the Dixons Carphone Group, faced the challenge of boosting its online sales following a brand refresh. To meet this goal, e2save enlisted the vendor Tank PR to create a brave and creative campaign targeted at its 18-35 demographic.

Tank PR conceived and delivered an integrated viral video campaign featuring influencer Arron Crascall. The hidden camera-style video was designed for maximum social sharing. The campaign exceeded all targets, beating brand engagement by 69% and video views by 117%. Most importantly, Tank PR's solution drove a 59% sales increase during the campaign, leading to further projects with e2save.

e2save