Case Study: Phoenix Energy Technologies refreshes its brand identity with TANK New Media

Phoenix Energy Technologies refreshes its brand with TANK New Media in 4 min read

The customer, Phoenix Energy Technologies, faced the challenge of an outdated brand and website that no longer aligned with its evolved business vision as a forward-thinking, technologically advanced energy management solutions provider. To address this, they engaged the vendor TANK New Media for a comprehensive brand redesign project.

TANK New Media developed a new visual system, including a modern logo concept based on connected technology solutions, a refreshed color palette to evoke energy and innovation, and a full suite of branded graphics and templates. The vendor also created a detailed brand guide to ensure consistent future application. This cohesive rebranding by TANK New Media provided Phoenix Energy Technologies with a unified foundation that accurately represented its business and supported its future marketing and sales efforts.

Phoenix Energy Technologies