Case Study: Phoenix Energy Technologies modernizes its website and strengthens its brand with TANK New Media

Phoenix Energy Technologies refreshes a 15-year-old website with TANK New Media

Phoenix Energy Technologies, a software and technology business, found that its website no longer accurately represented its brand after 15 years of growth. The outdated site was disorganized and difficult to navigate, which presented a challenge as the company prepared to launch new products. They contacted TANK New Media for assistance with a comprehensive brand identity and website redesign project.

TANK New Media developed a new visual brand identity and completely redesigned the website using the HubSpot CMS Hub. The solution included a bold new design to reflect the company's innovative values, an intuitive site structure for easier navigation, and the incorporation of more video and imagery to improve user experience. The vendor's work resulted in a modern website that allows the Phoenix team to make their own updates and helps them connect more effectively with their target audience to accelerate growth.

Phoenix Energy Technologies