Case Study: Overland Resource Group achieves a more cohesive, collaborative brand identity with TANK New Media

Overland Resource Group refreshes its brand after 30+ years with TANK New Media

Overland Resource Group, a consulting firm with over 30 years of experience, needed a complete rebrand to better communicate its focus on collaboration and organizational transformation. They partnered with vendor TANK New Media for branding and design services to create a contemporary identity that would appeal to their entire target audience, from employees to executives.

TANK developed a new visual identity centered on a logo of three stylized speech bubbles coming together, symbolizing collaboration. The solution included a bold yet approachable color palette, a typeface with rounded corners, and a full visual system of icons and graphics. The rebrand gave Overland Resource Group a consistent and cohesive brand foundation that aligned its look with its core values, positioning the organization for future growth.

Overland Resource Group