Case Study: Maruka USA boosts brand visibility and lead conversion with TANK New Media

Maruka USA boosts brand visibility with TANK New Media after 50 years in business

Maruka USA, a distributor of industrial equipment, needed to update its outdated website to increase brand visibility and better generate leads against growing competition. They partnered with TANK New Media to create a responsive, persona-driven website that would clearly communicate their unique selling proposition and serve as an effective sales tool for their team.

TANK New Media implemented a strategic website revamp, which included a new visual design with a professional color palette, an intuitive sitemap, and the Craft CMS for easy content management. The solution led to improved website engagement and higher lead conversion. The new site successfully positioned Maruka as an industry expert and provided a manageable platform for them to confidently add new products and services.

Maruka USA