Case Study: Lansing Trade Group Grows Video Subscribers and Establishes Thought Leadership with TANK New Media

Lansing Trade Group grows Market Minute subscribers 266% with TANK New Media

Lansing Trade Group, a commodities trading company, wanted to establish thought leadership and grow its subscriber base for its daily Market Minute video series. While initially using YouTube, they lacked in-depth analytics and flexibility. They reached out to TANK New Media for a solution to host the videos on their own site and gain better performance metrics.

TANK New Media implemented a solution using Wistia and HubSpot to host the videos and generate leads. Their strategy included targeted landing pages, email workflows, a website pop-up CTA, and Facebook Lead Ads to drive subscriptions. This approach led to a massive 1,436% growth in total subscribers over a year and a half, establishing Lansing as a trusted thought leader.

Lansing Trade Group