Case Study: Lansing Trade Group boosts site traffic and attracts talent with TANK New Media

Lansing Trade Group boosts site traffic 23% with TANK New Media

Lansing Trade Group, a commodities trading company, needed a modern website to better represent its brand, serve its diverse audiences, and attract new talent. They partnered with TANK New Media to address this challenge and develop a solution using the Craft CMS platform.

TANK New Media completely redesigned and rebuilt the website, creating a user-friendly hub with clear navigation paths and integrated features like a dynamic locations map. The solution included a strong focus on company culture to attract talent and the implementation of a successful video marketing strategy. As a result, Lansing Trade Group saw a 23% increase in overall site traffic, a 102% increase in mobile traffic, and a 12% improvement in bounce rate, with video campaigns driving substantial subscriber and lead growth.

Lansing Trade Group