Case Study: InStore Design Display refreshes its brand and website with TANK New Media

InStore Design Display unifies 3 websites with TANK New Media

InStore Design Display, a custom retail display manufacturer, faced a challenge as its business evolved from stock fixtures to innovative custom solutions. Its outdated brand and multiple websites created a confusing marketplace message that failed to communicate its new capabilities. The company partnered with vendor TANK New Media for a comprehensive brand refresh and a website redesign on the HubSpot CMS.

TANK implemented a cohesive brand story and visual system, then modernized the web presence by merging three separate sites into one intuitive HubSpot platform. The solution included a new content strategy, an improved user experience with filtering capabilities, and seamless integration with an existing e-commerce site. The redesign by TANK New Media solidified InStore's reputation, re-energized its internal team, and positioned the company for profitable growth within the industry.

InStore Design Display