Case Study: InStore Design Display achieves a clearer brand identity with TANK New Media

InStore Design Display rebrands in 6 min read with TANK New Media

InStore Design Display, a custom product display and retail environment company, faced a challenge where the marketplace incorrectly perceived them as a stock fixture manufacturer rather than an innovative solutions provider. This brand misalignment was frustrating for both their customers and internal team. They partnered with TANK New Media for a comprehensive rebranding project that included a new logo design, a refreshed brand image, and a new website to accurately communicate their mission.

TANK New Media developed a new logo and visual system inspired by an asterisk, symbolizing that "There's more InStore." This solution effectively communicated the company's unique value proposition of creative problem-solving and partnership. The rebrand provided InStore Design Display with a cohesive brand story and visual identity that re-energized their internal team and positioned them for competitive advantage and profitable growth.

InStore Design Display