Case Study: in2itive Business Solutions boosts trade show engagement with TANK New Media's chatbot solution

In2itive Business Solutions boosts trade show engagement with TANK New Media, driving 30% chatbot completion

The customer, In2itive Business Solutions, a full-service revenue cycle management firm for Ambulatory Surgical Centers, faced the challenge of standing out among fierce competitors at industry trade shows. They partnered with their marketing agency, TANK New Media, to move beyond traditional promotional items and make a more significant impact to capture the attention of attendees with buying authority.

TANK New Media implemented a creative digital sponsorship and an interactive chatbot that presented users with trivia questions upon connecting to the event's wifi. This solution, integrated with on-site signage and a themed giveaway, successfully increased engagement. The vendor's strategy resulted in 30% of users completing all chatbot questions, a major spike in website traffic, a boost in booth visitors, and an increased number of leads compared to the previous year.

In2itive Business Solutions