Case Study: Cross Manufacturing improves user experience and lead generation with TANK New Media

Cross Manufacturing streamlines 24 product lines with TANK New Media

Cross Manufacturing, Inc., a manufacturer of American-made hydraulic components, needed to overhaul its outdated website to improve user experience, stay competitive, and increase lead generation. Their challenge was to create a mobile-friendly site with intuitive navigation that could serve their three distinct audiences: distributors, OEMs, and stores/dealers. They partnered with vendor TANK New Media for its website design and development expertise.

TANK New Media implemented a responsive redesign that streamlined the site architecture and created a customized, searchable product table for easy part lookup. They developed specific pathways for each customer audience, including a dedicated section for OEMs. The solution provided a cohesive structure for easy navigation across all devices. As a result, Cross Manufacturing's new website quickly impacted the number of inquiries from their primary audiences.

Cross Manufacturing, Inc.