Case Study: Camp Fire ignites youth engagement with a website redesign from TANK New Media

Camp Fire refreshes a 100-year brand website with TANK New Media

Camp Fire, a nonprofit youth leadership organization, needed to overhaul its corporate website following a brand revitalization. The site suffered from an engagement gap, disorganized information, and a poor user experience for its diverse audiences. They hired vendor TANK New Media to handle the complexity of the redesign and ensure uninterrupted business processes.

TANK New Media reworked the site's structure, navigation, and page layouts to make content more digestible and audience-specific. They implemented a vibrant visual system using the organization's existing photo library to create excitement and emotional appeal. The solution provided Camp Fire with a solid foundation for engaging its primary audience and community, effectively igniting a spark of interest in its mission.

Camp Fire