Case Study: Zus Health builds a compelling healthcare brand and website with Tank Design

Zus Health launches a new brand and website in November 2022 with Tank Design

Zus Health, a next-generation healthcare technology company, needed a strategic brand identity and digital experience to clearly communicate its mission of redefining patient data sharing and to resonate with its core audience of developers and technology partners. They partnered with Tank Design for a comprehensive solution involving brand positioning, research, and experience design.

Tank Design developed a compelling visual language and website centered on Zus's proprietary Grid platform and ZAPs (Zus Aggregated Profiles). The solution included a refined brand system, interactive UX, and animated storytelling. The new brand and website successfully launched in November 2022, immediately debuting at the HLTH 2022 conference to position Zus Health as a leader in healthcare technology.

Zus Health