Case Study: Puma elevates its athletic brand campaigns with Tank Design

Puma boosts global sportswear campaigns across 75+ years of brand legacy with Tank Design

Puma, a leading global sportswear brand, partnered with Tank Design to create compelling campaigns and brand identities that would reinforce its avant-garde edge and athletic credibility across multiple high-profile initiatives. The challenge was to help Puma stand out as a leader in both performance and style.

Tank Design implemented a comprehensive solution that included high-energy digital campaigns, brand collateral, and design systems. The work included the "I'm Going" campaign featuring the Bill T. Jones/Arnie Zane Dance Company, the "Size Matters" rugby campaign for the World Cup, and the launch of Puma Complete Bodywear with the tagline "Vive Le Body!". These campaigns were executed across major publications, retail environments, and digital platforms, successfully making an impact on athletes and style-conscious consumers alike.

Puma