Case Study: Garnet Hill elevates ecommerce storytelling and shopping experience with Tank Design

Garnet Hill launches WCAG 2.1 AA ecommerce redesign with Tank Design

Garnet Hill, a heritage retailer known for high-quality apparel and home goods, sought to modernize its ecommerce website to better convey its brand story of craftsmanship and natural fibers. They partnered with Tank Design to overhaul the user experience, aiming to integrate more storytelling and create a smoother navigation path for shoppers.

Tank Design developed a comprehensive solution that included a new design system, updated site architecture, and improved product content. The vendor's work resulted in an elevated and intuitive digital shopping experience that balanced commerce with inspiration, making it easier for customers to find and purchase items. While specific metrics are not provided, the redesign positioned Garnet Hill to support increased sales and provided the internal team with the tools for future site development.

Garnet Hill