Case Study: Belcorp elevates beauty and wellness brands with Tank Design

Belcorp elevates three brands across Latin America with Tank Design

Belcorp, a major beauty and wellness company, partnered with Tank Design to refine and elevate the visual identities of its three key brands: L’bel Paris, Esika, and Eqiavi. The challenge was to enhance their market presence, strengthen emotional connections with consumers, and create a distinct brand experience for each, requiring a unique yet cohesive approach across all three.

Tank Design implemented a comprehensive solution involving brand identity, positioning, and collateral. For L’bel Paris, they crafted an elegant and aspirational identity; for Esika, a bold and fashion-forward look; and for Eqiavi, they built a fresh fitness brand from the ground up. The results empowered each brand to better connect with its target audience, with Tank Design providing visual style guides and training to ensure consistent implementation and reinforce Belcorp's leadership in the market.

Belcorp