Case Study: Microblink achieves a standalone purchase data platform brand with Tanj

Microblink names its purchase-data platform Actual with Tanj

The customer, Microblink, needed to rename its BlinkReceipt purchase data platform as it spun off into a separate business. The challenge was to find a new name that stood independently from Microblink, better conveyed the platform's robust capabilities, and preferably was a short, real word, which presented trademark difficulties. The vendor Tanj, in partnership with &Kind Collective, was tasked with this product naming service.

Tanj explored concepts centered on relevance and real purchase data, ultimately naming the platform 'Actual' to highlight its foundation in actual transaction data versus surveys. This simple, intelligent real-word name successfully differentiated the platform and aligned with its core value proposition. The result was a distinct brand identity that communicated a key market edge.

Microblink