Case Study: Coreforce achieves a clearer public safety brand with Tanj

Coreforce renames from Utility with Tanj, beating the incumbent in name validation research

The public safety technology company Utility faced a significant challenge, as its name was frequently mistaken for a utilities provider, causing confusion among its law enforcement and emergency response clients. The vendor Tanj was engaged to help explore a renaming solution.

Tanj performed in-depth research and recommended a new name, Coreforce, which tested far better than the original. This new name powerfully conveys strength and reliability, resonating strongly with its audience and providing clarity by simplifying the company's brand portfolio.

Coreforce