Case Study: Carbitex achieves clearer product naming with Tanj

Carbitex creates 3 clear product names with Tanj

Carbitex, a pioneer in flexible carbon fiber composites, faced a challenge with its product naming system. Its technical model names (CX6, AFX, DFX) were too similar, not memorable, and acted as a barrier to explaining the novel technology to partners and potential clients. The company engaged the vendor Tanj to develop a new family of descriptive product names.

Tanj developed a clear and descriptive naming system: OmniFlex, MonoFlex, and GearFlex. These new names instantly convey each material's unique flexible properties, creating a common language for discussion. The solution provides a scalable blueprint for naming future technologies, helping Carbitex facilitate better conversations as it grows into new markets and applications.

Carbitex