Case Study: Buoy Health creates a more human AI symptom checker with Tanj

Buoy Health sees a dramatic increase in leads with Tanj

Buoy Health, an AI-powered symptom checker, faced a challenge with its brand language. The company's messaging was overly functional and lacked an emotive connection, failing to fully communicate the value of its technology. To address this, Buoy Health partnered with the brand agency Tanj to develop a more compelling narrative and voice.

Tanj developed a new strategic phrase, "Buoy is with you, from sickness to health," which became the foundation for revised messaging and voice guidelines. This new playbook was implemented across all of Buoy Health's touchpoints. The results were immediate and significant; the company reported a dramatic increase in website leads following the update. Tanj's work also enabled Buoy Health to communicate more effectively with all of its audiences, including users, buyers, and investors.

Buoy Health