Case Study: Alpaca achieves a standout no-BS VC brand with Tanj

Alpaca’s no-BS VC rebrand with Tanj lights up social media

The customer, a venture capital firm formerly known as Corigin Ventures, was hindered by a brand identity that incorrectly tied it to real estate due to its parent company's name. This led the market to misunderstand its focus. The firm engaged the renaming agency Tanj to develop a new brand strategy and name that would accurately reflect its values.

Tanj created a new brand strategy centered on being direct and supportive, then renamed the firm Alpaca. The agency also developed supporting brand elements like the OneHerd platform. The launch, executed by Tanj, was a major success, generating significant positive engagement on social media and increasing ongoing engagement with founders and investors.

Alpaca