Case Study: RetailNext becomes the go-to expert on holiday shopping trends with Tanis Communications

RetailNext earns 1,604 press mentions with Tanis Communications

RetailNext, a provider of in-store analytics software, sought to establish itself as the expert source for holiday shopping trends amidst heavy media coverage of the retail season. The challenge was to leverage their unique data to outperform competitors and capture significant media attention. The vendor, Tanis Communications, was engaged to develop and execute a strategic communications plan.

Tanis Communications implemented a multi-pronged solution that included a competitive audit and the strategic use of RetailNext's data and expert commentary. They secured coverage by making bold predictions, such as Black Friday losing its top status, and sharing insights from a commissioned Harris Poll. The campaign generated 1,604 press mentions, dominating competitors by over 400 mentions, and secured features in major outlets like The Wall Street Journal and Forbes, successfully positioning RetailNext as the industry's expert source.

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