Case Study: Oclaro boosts visibility for its APS division with Tanis Communications

Oclaro secures front-page Tucson coverage with Tanis Communications

Oclaro, a company well-regarded for its telecommunications solutions, faced the challenge of raising visibility for its Advanced Photonics Solution division and announcing a new design center amidst a complex business environment. They engaged Tanis Communications to generate positive press, overcome negative perceptions from past layoffs, and communicate the story to multiple audiences including the local community, academia, and trade press.

Tanis Communications implemented a meticulous communications plan that included crafting strategic messaging, drafting press releases, securing media briefings, and planning an onsite event. The results included front-page coverage in the region's largest newspaper, a live TV interview, and strong trade press coverage that highlighted Oclaro's growth potential. The campaign successfully engaged the local community and academia, demonstrated the company's commitment to the area, and solidified Tanis Communications' role as Oclaro's communications partner.

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