Case Study: Flex Logix builds awareness for embedded FPGA technology with Tanis Communications

Flex Logix secures 82 unique articles with Tanis Communications

Tanis Communications was engaged by Flex Logix, a provider of reconfigurable chip technology, to build awareness for its innovative embedded FPGA (eFPGA) platform. The challenge was to expand recognition of this new technology beyond traditional electronics press to reach data center and business publications, thereby highlighting its potential to change the chip design industry.

The solution implemented by Tanis Communications was a comprehensive PR campaign focused on media relations, analyst outreach, and securing contributed articles. The results were highly successful, with 82 unique articles placed in 31 industry publications and 15 contributed articles secured in top target outlets. This effort significantly boosted online visibility for Flex Logix, with nearly 50% of the first two pages of Yahoo search results for "embedded FPGA" being content about the company.

Flex Logix