Tanis Communications
6 Case Studies
A Tanis Communications Case Study
EPIC Insurance Brokers and Consultants, a rapidly growing retail insurance brokerage and consulting firm, sought to establish itself as an industry thought leader. They engaged the vendor Tanis Communications to help position their subject matter experts as authoritative sources in the media and secure meaningful editorial coverage on key insurance topics.
Tanis Communications implemented a comprehensive PR campaign that involved identifying media opportunities, developing unique content angles with EPIC's experts, and ghostwriting compelling articles. The solution delivered significant results, including the placement of 21 contributed articles in 12 industry publications and coverage in 56 unique articles, which collectively garnered over 12,835 press mentions over a two-year period.