Case Study: Crossbar achieves a high-impact market launch with Tanis Communications

Crossbar generates 100 million impressions with Tanis Communications

Crossbar, Inc., a start-up pioneering a new memory technology, faced the challenge of launching out of stealth mode with nearly zero market presence. They needed to create a 'wow factor' to gain visibility across a broad spectrum of audiences, from technical press to mainstream publications and potential partners. To address this, they engaged Tanis Communications for a comprehensive integrated communications strategy.

Tanis Communications implemented a full-scale solution that included developing the brand strategy, messaging, website, and creative identity. They executed a massive PR campaign, provided media training, and established a social media presence. The results were exceptional, generating over 100 million media impressions, significant web traffic, and global interest from partners. The launch successfully positioned Crossbar as a leader in next-generation memory technology.

Crossbar, Inc