Case Study: Roux Institute accelerates campus design approvals with Tangram 3DS

Roux Institute launches a 28-page sales brochure with Tangram 3DS

The Roux Institute, part of Northeastern University, faced the challenge of visualizing its new campus spaces under a tight timeline driven by executive presentations. They needed compelling architectural renderings to communicate design intent, support fast-paced decision-making with multiple options, and create assets that could later be used for public marketing, all while navigating iterative design changes and approval restrictions. They engaged the visualization services of vendor Tangram 3DS to achieve this.

Tangram 3DS implemented a solution involving rapid production cycles and close collaboration with the design teams. They delivered a 28-page sales brochure with custom renderings and floor plans, and integrated drone photography with photorealistic visuals for authenticity. The results were stunning renderings used successfully in high-level presentations to secure approvals, with the client praising Tangram 3DS for their quality and ability to deliver under pressure. The visuals are also slated for future public marketing, extending their value beyond the initial internal use.

Roux Institute