Case Study: BeerBoard streamlines onboarding and elevates UX with TangoSquared

BeerBoard cuts onboarding time to 30m with TangoSquared

BeerBoard, a platform for streamlining alcohol management and automating ordering for restaurants, faced challenges with a growing user experience (UX) debt as its data intelligence outpaced its original design. The method of user interaction had also shifted from desktop to mobile and remote management. BeerBoard sought TangoSquared's help with UX/UI design and marketing to refine platform flows and extend its reach.

TangoSquared redesigned the platform's user experience to set the stage for future growth and relieve UX debt without a wholesale change. They also provided marketing and media production services. The results included a new onboarding process that reduced the time for clients to become productive from weeks to just 30 minutes. Furthermore, a promotional campaign for a client realized over 500,000 user views on SmartMenus.

Beerboard