Case Study: Rent. Specialists boosts rental lead generation at scale with TangoCode's automated ad platform

Rent. Specialists generates $5M in year one with TangoCode

TangoCode partnered with Rent. Specialists, a leading digital marketing solutions company for the rental industry. The customer had extensive rental market data but lacked the tools to efficiently generate leads for its clients. Their challenge was to create a scalable solution that used this data to automatically build effective ad campaigns, making the process accessible even for users without any digital marketing experience.

TangoCode developed an automated platform that builds Google Search Ads to drive traffic and leads to client property websites. The solution leveraged AWS cloud services and a microservices architecture to enable capabilities like automatic Facebook ad creation and Salesforce integration. This implementation generated $5 million in the first year of product launch for Rent. Specialists, achieved double the industry average click-through rate, and reduced Google Ads campaign creation time by 75%.