Case Study: US Beef achieves data-driven expansion and optimized site selection with Tango

US Beef - Customer Case Study

US Beef, Arby’s largest franchisee with more than 360 restaurants and an aggressive plan to add 70 locations by 2016–2022 (growing to 400+ restaurants), needed bespoke market optimization, sales forecasting and cannibalization models rather than relying on corporate tools. US Beef engaged Tango for its site‑modeling and predictive analytics expertise and tapped Tango’s data partnership with UberMedia to access high‑precision mobile customer and competitive data.

Tango built custom models for market optimization, sales forecasting and cannibalization and combined those analytics with UberMedia’s location data to pinpoint where customers visited before and after Arby’s locations. The solution eliminated costly customer surveying, delivered precise customer and competitive insights, and enabled data‑driven site selection and growth support for US Beef’s expansion toward more than 400 restaurants.

US Beef