Case Study: Northern Tool + Equipment achieves data-driven store expansion with Tango

Northern Tool + Equipment guides 10-year expansion with Tango

Northern Tool + Equipment, a family-owned retail business with over 130 stores, sought to aggressively expand into new Midwest markets. Their challenge was to move from intuition-based decisions to a data-driven strategy for site selection to minimize risk and cater to evolving regional customer profiles. They partnered with vendor Tango and utilized its Predictive Analytics service to guide this strategic growth.

Tango provided the solution through market optimization models and analytical tools that delivered data-driven insights for site selection. This allowed Northern Tool to optimize its expansion strategy, focus on key market nodes, and adapt its omnichannel approach. The results of the ten-year partnership included a transformed growth strategy, enabling successful expansion into new markets like Kentucky and Ohio while strengthening the company's performance during unprecedented retail challenges.

Northern Tool + Equipment