Case Study: a largest franchisee of a popular fast-food chain achieves smarter expansion forecasting with Tango

Largest Franchisee of a Popular Fast-food Chain plans 70 new restaurants with Tango

The largest franchisee of a popular fast-food chain faced the challenge of supporting an aggressive expansion plan. They needed custom market optimization, sales forecasting, and cannibalization models tailored to their specific growth strategy, rather than relying on generic models from their franchisor. To master their own destiny, they turned to vendor Tango and its predictive analytics service.

Tango provided a solution that combined its sophisticated predictive analytics with highly precise mobile customer intelligence data from its partner UberMedia. This eliminated the need for costly customer surveys and provided the franchisee with the competitive intelligence required to make informed expansion decisions. By leveraging Tango's expertise, the franchisee was able to pinpoint customer shopping patterns and support its plan to open 70 new restaurants.