Case Study: Largest Fast-Food Chain Franchisee achieves accelerated expansion and optimized site selection with Tango

Largest Fast-Food Chain Franchisee - Customer Case Study

Largest Fast-Food Chain Franchisee, the largest franchisee of a popular fast-food chain with over 360 restaurants, committed to an aggressive growth plan to open 70 new locations between 2016–2022 and exceed 400 restaurants by 2022. Rather than rely on corporate models, the franchisee needed bespoke market optimization, sales forecasting, and cannibalization models to guide expansion and chose Tango for its site-modeling and predictive-analytics expertise and its data partnership with UberMedia.

Tango implemented site modeling and predictive analytics powered by UberMedia’s precise mobile location data, enabling the franchisee to pinpoint customer visit patterns (where customers went immediately before and after a store) and identify shopping generators. Tango’s solution removed the need for costly customer surveying, improved forecasting and cannibalization planning, and directly supported the franchisee’s confident expansion toward more than 400 restaurants.