Case Study: Leading Hearing Care Retailer achieves data-driven market expansion and optimized site selection with Tango

Hearing Care Retailer - Customer Case Study

Hearing Care Retailer, a leader in hearing care with 4,000 affiliated audiologists and over 220 company‑owned centers across 49 states, faced rapid U.S. expansion and international growth plans but needed a technology partner to support the full real estate and store development lifecycle. They engaged Tango for its predictive analytics and market planning capabilities, including Tango’s Market Optimization models and data relationships with UberMedia, to strengthen site selection and long‑term planning.

Tango implemented Market Optimization models that helped the retailer understand existing markets, direct their broker network to the best new opportunities, and reduce the risk of decisions made with incomplete information. By leveraging Tango’s data and planning tools—and with plans to add Tango’s Program & Project Management and Lease Administration as part of its Strategic Store Lifecycle Management suite—the Hearing Care Retailer improved site‑selection targeting and established a single source of actionable real‑estate intelligence to support future growth.