Case Study: Dunkin' Brands achieves thousands of hours saved and faster, more profitable store openings with Tango

Dunkin’ Brands - Customer Case Study

Dunkin' Brands, the franchisor behind Dunkin’ Donuts and Baskin‑Robbins, was struggling with inefficient, siloed real estate and store‑development processes—multiple mapping platforms, rudimentary field tools, weak forecasting models, and complex franchisee management. To address this, Dunkin' Brands engaged Tango and implemented Tango Predictive Analytics, Tango Transactions and Tango Franchisee (including Tango’s iPad field app) to provide an integrated approach.

Tango consolidated systems and automated site analysis and forecasting, cutting sales‑forecast time from 1 hour to 30 seconds (about 5,000 hours saved annually) and reducing site report production from 2–5 hours to 1–2 minutes (≈12,000 hours saved), while supporting Dunkin' Brands’ review of thousands of sites and ~500 store openings per year. Tango’s analytics also streamlined franchisee recruitment and territory planning, helped open 1,000+ locations using its models, and even enabled a relocation that increased a store’s sales by 50%.

Dunkin' Brands

Grant Benson

VP of Franchising