Case Study: Caleres optimizes market expansion and site selection with Tango

Caleres optimizes 1,200+ store expansion with Tango

Caleres, a diverse portfolio of global footwear brands, needed to prioritize retail development opportunities and address market voids amid shifting demographics. Their existing tools were insufficient for complex site selection and merchandising. They selected the vendor Tango and its predictive analytics service to gain data-driven insights for their Famous Footwear division.

Tango implemented a comprehensive solution including market prioritization, cannibalization analysis, and customer intelligence. The vendor provided departmental sales forecasting and category-level merchandising analytics, enabling Caleres to optimize capital allocation and store-specific assortments. As a result, Caleres gained new strategic insights to drive its portfolio strategy for current and future locations, supported by mobile tools for their field teams.

Caleres