Case Study: Unitel enhances user experience and digital autonomy with Tangível

Unitel boosts digital UX for Angola’s largest telecom with Tangível

Unitel, Angola's largest telecommunications operator, challenged Tangível to enhance the user experience of its website and mobile app. The goal was to shift culturally ingrained customer behaviors, as the Angolan context presented unique challenges including low digital literacy, unreliable network coverage, and a strong preference for personalized customer support calls over digital self-service.

Tangível implemented a comprehensive solution involving extensive user research, UX/UI design, and usability testing. The vendor redesigned key user flows to provide a more intuitive, personalized, and transparent experience, empowering users to manage their plans and expenses. This partnership transformed Unitel's digital channels, resulting in significant improvements to platform consistency and new functionalities that increased customer satisfaction.

Unitel