Case Study: VRAI achieves higher engagement and conversions with Tangiblee

Vrai boosts engagement and conversions with Tangiblee

Vrai, a jewelry brand specializing in lab-grown diamonds, faced the challenge of creating a more immersive and accessible online shopping experience for customers who couldn't visit their showrooms. Their specific need was to help customers answer the recurring question, "What will this ring look like on me?" To address this, Vrai partnered with vendor Tangiblee to implement its Virtual Try-On product.

The solution from Tangiblee included On Me augmented reality and On Model visualization features, which allowed customers to see how rings would look on their own hands or on different models. This implementation resulted in proven increases in customer engagement and conversion rates, as verified by Vrai's A/B tests. The Tangiblee solution also saved the Vrai team significant time and reduced costs through automation, providing a seamless and confident start to the customer's buying journey.

Vrai