Case Study: Samsonite boosts conversions with Tangiblee's airline carry-on comparison feature

Samsonite boosts revenue per visitor 3x with Tangiblee

Samsonite, a global luggage company, faced a challenge on its US eCommerce store where customers had difficulty visualizing product sizes and determining which luggage complied with various airline carry-on policies. This uncertainty led to fewer conversions, more customer service calls, and increased product returns. To address this, Samsonite's VP of e-Commerce, Jay Nigrelli, turned to the vendor Tangiblee for a solution.

Tangiblee implemented a custom Airline Carry-on Comparison feature for Samsonite.com. This solution allowed customers to compare luggage against airline policies and a scalable human model to verify real-life size. As a result, users who interacted with Tangiblee were 2.2x more likely to convert and generated 3x the revenue per visitor. The integration was seamless, requiring little work from Samsonite, and the technology automatically adapts with their product catalog.

Samsonite