Case Study: Rebecca Minkoff boosts conversion and AOV with Tangiblee

Rebecca Minkoff lifts conversion rate 9% with Tangiblee

Rebecca Minkoff, a fashion brand known for its commitment to digital innovation, sought to provide a consistent and confident online shopping experience that could bridge the gap between product consideration and purchase. Their challenge was to deliver immediate gratification and replicate the fundamentals of a strong in-store experience on their e-commerce site. To address this, they turned to the vendor Tangiblee and its service for providing a true-to-life perspective of products.

Tangiblee implemented interactive product content that allowed shoppers to assess the size, scale, and dimensions of items. After testing strategic placements and aesthetics aligned with the Rebecca Minkoff brand, the solution delivered statistically significant lifts. The results included a 9% increase in conversion rate and a 13-15% rise in average order value, leading Tangiblee to become a core part of the company's brand experience strategy.

Rebecca Minkoff