Case Study: Movado boosts conversion and revenue with Tangiblee Virtual Try-On

Movado boosts revenue per user 8.01% with Tangiblee

Movado, a luxury watchmaker, faced the challenge of creating an immersive online shopping experience that would give customers the confidence to visualize how a watch would look and fit on their wrist. To bridge this gap between the physical and digital retail experience, they partnered with vendor Tangiblee to implement its Virtual Try-On tool.

Tangiblee's solution was seamlessly integrated and tested in an A/B trial. The results showed a 7.82% increase in conversion rate and an 8.01% increase in revenue per user. The success of the Virtual Try-On tool has led Movado to explore Tangiblee's 3D Try-On capabilities for its jewelry category, building greater customer trust and engagement.

Movado