Case Study: Lux Bond & Green boosts conversions with Tangiblee

Lux Bond & Green Immerses Customers In An Interactive Online Experience With Tangiblee

Lux Bond & Green, a fifth-generation family-owned jewelry retailer with stores in Connecticut and Massachusetts, wanted to bring more of its in-store shopping experience online. To help customers better visualize product sizing and build confidence when shopping digitally, the company looked for a solution that could increase engagement, improve customer education, and support conversion.

Working with Tangiblee, Lux Bond & Green implemented Lifestyle Content and Virtual Try-On to create interactive, accurately scaled product imagery and augmented reality experiences. Tangiblee helped drive a 55.42% increase in conversion rate for users who interacted with the content, plus a 7.06% increase in revenue per visitor from the stacking feature, while also reducing the need for expensive in-house product photoshoots and lowering operating overhead.

Lux Bond & Green

Andrea Mascaro

Marketing Director