Case Study: Rebecca Minkoff boosts conversion and AOV with Tangiblee

Inside Rebecca Minkoff ’s digital innovation strategy

Rebecca Minkoff, the fashion brand known for combining high-end design with accessibility, wanted to create a more helpful, guided online shopping experience that would bridge the gap from consideration to purchase. The company turned to Tangiblee to support its digital innovation strategy and help shoppers feel more confident about product size, scale, and fit online.

Tangiblee was implemented across the site with strategic CTA placements, including near “add to cart” buttons, and the brand tested different aesthetics to match its look and feel. The result was a measurable lift in performance: after three months, Rebecca Minkoff saw a 9% increase in conversion rate and a 13–15% increase in average order value, along with a 9.1% rise in revenue per visitor.

Rebecca Minkoff

Krissie Millan

VP of Ecommerce and Digital Innovation