Case Study: Victorinox boosts conversion and revenue with Tangiblee

How world-renowned brand Victorinox accelerated their e-commerce growth with Tangiblee

Victorinox, the world-renowned Swiss Army knife and lifestyle brand, wanted its online shopping experience to match the quality of its products. The company struggled to communicate product sizes clearly across categories like knives, watches, and travel gear, which made it harder for shoppers to choose the right item and increased the risk of returns. To solve this, Victorinox turned to Tangiblee for interactive size communication tools such as Lifestyle Imagery and Compare To.

Tangiblee implemented its interactive shopping experience across Victorinox’s U.S. site, later adding Virtual Try-On for watches and custom sizing visuals for products including Swiss Army and cutlery knives. The results were strong: Victorinox saw a 106.8% increase in conversion rate and a 116.9% increase in revenue per visitor among users who interacted with Tangiblee. Impressed by the impact, Victorinox expanded the solution to Europe, Asia, and Mexico.

Victorinox