Case Study: Citizen increases revenue per visitor with Tangiblee

How Tangiblee increased Citizen Watch company's revenue per visitor by addressing size and scale

Citizen, the luxury watch manufacturer, wanted to create a more immersive online shopping experience as more customers moved to ecommerce. Like many watch and jewelry brands, Citizen struggled with size and scale uncertainty, making it hard for shoppers to know how a watch would look on their wrist from product images alone. This challenge could reduce confidence and increase returns. To address this, Citizen turned to Tangiblee’s virtual try-on and interactive product imagery solution.

Tangiblee transformed Citizen’s 2D product images into highly interactive experiences, including Virtual Try-On and on-model imagery, and the company first validated the approach through an A/B test before rolling it out fully. The results were strong: Citizen saw a 15.7% increase in revenue per visitor and a 7.98% increase in conversion rate. Tangiblee’s solution helped shoppers interact with products more like they would in-store, boosting confidence and driving more purchases.

Citizen