Case Study: The Sak reduces returns and boosts revenue with Tangiblee

How Tangiblee helped The Sak handle its handbag sizing problem

The Sak, a long-running handbag and accessories brand, struggled to help online shoppers judge bag size and fit, which contributed to costly returns. After disappointing results from its previous 3D and AR attempts, the company needed a simpler way to help customers visualize products on their own frame before buying. Tangiblee offered a sizing and visualization experience that fit the need.

Tangiblee implemented an interactive solution using The Sak’s existing product images and information, including adjustable silhouettes, bag-on-shoulder views, and size comparisons with everyday items and other bags. The rollout was quick and painless, and The Sak saw immediate benefits: return rates fell to under 10% for the first time in nearly a year, and the company reported a 60%–80% increase in customer revenue for users engaging with Tangiblee.

The Sak

Jordan Katz

Director of E-commerce