Case Study: Samsonite boosts conversions and reduces customer uncertainty with Tangiblee

How Samsonite maintains their commitment to customers in a digital age

Samsonite, a global luggage brand known for quality and durability, needed to improve its US eCommerce experience. Customers struggled to understand the true size and shape of products from images alone, especially when trying to determine whether luggage met airline carry-on restrictions. Samsonite turned to Tangiblee to help reduce uncertainty, improve customer satisfaction, and support online conversion.

Tangiblee created a custom Airline Carry-on Comparison feature that let shoppers compare luggage against domestic and international airline policies, as well as a human-scale model to better visualize size in real life. According to Samsonite, the integration was low-friction and required little internal effort, with updates automatically syncing to the product catalog. The result was a 3x higher conversion rate when using Tangiblee, along with reduced customer service issues and returns.

Samsonite

Jay Nigrelli

VP of Ecommerce